Like fashion, web design is constantly changing trends and fashions that come and go. When it comes to creating a website that gives a professional impression, you will do well to keep it fresh and within trends. After all, when you go to an interview, do not you want to see your best?
If your answer is “Yes, of course!” Then here are 4 web design tips to remember:
1. Keep it clean and easy to use
The world around us has become a bit messy and the web is no exception. Ads, banners, icons, badges, signs, pop-ups, buttons, etc. – Sometimes everything can be a bit heavy. So why not give your visitors a break from all the noise and clutter? Covering things like flat design and white space can work wonders with the experience of site visitors. Try to keep everything simplistic or even minimalist with only the most important content on the surface. Sometimes less is really more.
2. Do some ground reconnaissance
If you are reading this blog you are already on the right path. But you can take your research one step further and start looking at websites with a specific purpose: find out what you like about them and what does not. Take some notes of what you would like to emulate on your own site. Do you think that a long scroll page would work well with your site? Maybe you really admire the approach that someone has used to develop their contact page. It can be something as small as imitating the use of an arrow icon that points to an important message. Whatever you find attractive, think about how you can make it work in the design scheme of your own website.
3. Use the visual hierarchy
Visual hierarchy; can you repeat it to me? It’s a term that basically means that our eyes pay attention in the web space to a certain pattern – a pattern that can help you optimize the important content on your site. For example, if you create a “Register now” button, you may want as many people as possible to click on it and continue through the registration process. The visual hierarchy tells us that the eyes move from top to bottom, from left to right. To know this point better then you need to look at what the great commercial sites offer like what you will meet if you buy textbooks online.
This means that you will have most of the eyes on the button in the upper left corner of your site, and those eyes might very well mean more clicks. Remember! Only include your most important content in these spaces. If you put too much in one place the visitor will feel overwhelmed and you will not get the result you are aiming for.
4. Make your text easy to read
The text is important. It is there to provide information and answer questions even before you have done them. Do not make your readers have to squint their eyes to read it. Make sure your colors match. For example: putting colored text on a white background will perhaps give the visitors of your site a headache, make them give up and perhaps abandon it.