Have you ever met an ecommerce store owner who wasn’t looking to raise their sales? Nope. And you never will. This is the top goal, and many are using social media to do it.
According to research gathered by Neil Patel, more than 2.46 billion people are on social media, and their relationship with the platforms is not casual. The average social user spends two hours and 15 minutes every single day on social platforms—that’s a huge window of time for you to connect with your target audience!
If you’re an ecommerce store owner in need of greater sales to further your brand and business, look no further than social media. This is just one of many tools in your arsenal that will lead to greater conversions, brand authority, and overall higher sales. You just need the right strategy to help you get there. You can use these tips to get started:
Start with Your Product Pages
Using Shoppable Posts, Buyable Pins, and Facebook Shop to sell products is a great way to increase your sales, but the ultimate goal is to get customers from your Facebook page to your product pages. Therefore, it’s vital that you make your product pages worthy of a potential customer.
“Your website should be the source for the original content you intend to distribute,” explains Jon-Mikel Bailey, writer for Woodst. “It should be well organized and ready for visitors from your outposts at any time. After all, the goal of those outposts is to drive targeted traffic back to your site.”
Product pages should be simple and obviously designed to sell products, but they should also have an element of persuasion. As an example, take a look at this online fireplace and accessories site. Their product page has a number of highly-converting elements, including a time-sensitive sale, eye-catching savings, items marked as best sellers, attractive product images, and a five-star rating system for each product.
Additionally, it has a detailed buyer’s guide at the bottom of the page, so if consumers need more information about which product to buy, they don’t have to leave the page to get it. All the elements of this clean, well-designed page work together to create a converting webpage, so that your social media efforts aren’t in vain.
Use the Right Platforms
Success in social media marketing is a combination of a killer content strategy and the right social platform for your content. Many people believe that this means you need a profile on every social site.
“It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media,” writes Luke Chitwood of TheNextWeb. “While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time consuming.”
He recommends instead finding two or three platforms that you can excel at. Your chosen platforms should have a large percentage of your target audience. You can research statistics for a particular platform to see which demographics hang out there most.
For example, if you’re targeting those under the age of 35, you’ll want to market on Instagram since this is the primary target for this platform. Business professionals hang out on LinkedIn and Google+ while teenagers spend their time on SnapChat. These insights will help you connect with the right target audience on just a couple of social platforms rather than overburdening yourself with platforms that don’t cater to your audience.
Offer Native Chat
Neil Patel’s research (linked above) also indicates that by the end of 2020, 90 percent of businesses will be using social media for customer service. It’s already a huge hub of customer support as customers reach out through their social platform’s native chat to get help.
Patel states that 78 percent of customers see social media as the future of customer service and 88 percent of customers are less likely to purchase from you if you don’t answer social messages.
“If you don’t have a social media presence, how will you answer their complaints?” Patel writes. “If you want to increase traffic to your site, you need to make sure that your social media content is timely and engaging.”
Offering native chat is the first step to establishing clear customer service that consumers can count on. They’ll see your business as one that is engaged and caring, increasing their likelihood to make purchases now and in the future.