Even though having a catchy e-commerce website with great design, there don’t seem to be good conversion rates. High competitiveness, quality products and services, business geography are some of the reasons behind this. And also with increasing aid of scams, malware people had lost trust. So, you much represent trust and security in order to increase your sales value and grab more and more customers to buy online.
Here are few tips that you can follow to increase the conversion rate of your website:
- Always generate the reviews that you get from your users. Let them know about your products and services through the reviews you get. This can help in accelerating conversion.
- Show them that you are a real company. Be professional and be open what you’re delivering. Provide them with all the information and FAQ’s. So that they gain confident to become an online shopper.
- Be clear in your website and try to increase the sign-ins for newsletter. You should have a clear contrast for the specific conversion goal.
- As you know, people don’t usually trust the sites. But they trust people. So let them know what you are by “introduction” page or “about us” page in which you can show your customers the profile of the founder and managing teams.
- In order to grab the attention of the customers, you must preserve quality content. A good content has the ability to attract people. It can be represented in the form of text or picture or kind of videos.
- Customer testimonials have a great impact on other visitors. Its better you feature this on your e-commerce website. You get testimonials in the form of text and now a days are in you tube and video forms that are more powerful and good for the visitors to stay on the site
- It’s better to reduce the abortion rate and increase the usability so that the barriers that lend to conversion goals can be reduced.
- People are scared of online shopping. So you must show them that your website is secure by SSL certification.
- An e-commerce site should have good navigation structure. So that the users without thinking much can find and browse what they require without any hesitation.
It works well to your site, if you can show credibility signs like the trusted logos of the third party. It increases the trust level of your visitor.