Designing the perfect e-commerce site can be a challenge. Hours will be spent painstakingly ensuring each detail is flawless before the site goes live. There are so many things to consider, like site performance, user engagement, web design, and finding a cheap EV SSL Certificate. How do you know which should be a top priority? Keep in mind that e-commerce sites are built for consumers to shop, as opposed to just offering information. The website must be geared toward making sales and providing users with confidence, knowing their private information will be protected. Follow the nine rules below to help your new website reach the fullest potential.
Getting security for your ecommerce website is crucial now. As a primary security solution, SSL certificate should come first in your mind. The security protocol that creates a secure tunnel in which online credential passes and keeps cyber intruders away from it. As you may know that there are multiple types of SSL certificates which differs due to its validation types.
However, if you think of ecommerce security, then EV SSL certificate can not be missed as it proves to be a severe security for ecommerce website. It provides users confidence in knowing who the legal owner of the website is and that you control/own it. You can search for a cheap SSL certificate to find the best security level for your business. There are multi domain EV SSL also available in SSL industry who want to secure multiple domains with extended validation certificate.
Today, consumers are more likely to carry out a purchase using their smartphones and tablets than ever before. It is essential to optimize websites for mobile use. If you want your store to remain relevant, this must be at the top of the to-do list. For example, maybe your customer had placed something in their cart while at home and decided while they were waiting in line at the bank, they wanted to make the purchase. If your website doesn’t have a mobile app, they will more than likely take their business elsewhere. While it will take a significant amount of extra work to develop separate platforms for mobile and desktop users, it will be well worth it in the long run.
Sometimes your website visitors will not want to set up an account before making a purchase. They may be afraid of spam emails or are simply not comfortable providing their information to become a member of the website. They can feel like it’s an invasion of privacy and click out of the site, leaving their shopping cart bare. Having a guest checkout will encourage them to continue placing the order. If needed, you can offer them another chance to sign up for an account after their purchase is complete but don’t put pressure.
4. More Payment Options
Too often, sites only allow users to pay with Visa, Master Card, or another major credit card. It can cause buyers to become frustrated and take their business elsewhere. When designing an e-commerce site, be sure to provide as many payment options as possible. Offering users to make a purchase using PayPal, Apple Pay, and prepaid debit cards are an excellent place to start. This is especially crucial for anyone who is selling widely available items. If your site does not offer your shoppers preferred payment method, most likely, a competitor’s site will.
5. Offer Human Support
Add personalization. Online shoppers already feel a lack of human contact when shopping online. This makes it harder for consumers to build trust and develop loyalty to a company. To make browsers feel more secure, show them your business is passionate about offering unparalleled customer service. Remind them that a human connection is only a call, text, or email away. If there’s an issue, make sure there is always someone who can help. Many consumers have reported they get incredibly frustrated with chatbots, and 9 out of 10 times, they would choose to speak with a human over a robot. While today’s AI technology is incredible, nothing beats the human touch.
Choose the Right CMS Platform
Before choosing which platform to create your store with, jot down the goals and aspirations you wish to achieve. Each platform offers something unique, so depending on your needs, choose the best one for you. Platforms like Magento, Shopify, Drupal, and WooCommerce are among the most widely used.
Make Sure Your Site is Fast
With today’s technology, people won’t wait more than 3 seconds for a site to load. This is basically because we don’t have time anymore. While you may have the most unique product on the market, if your website is slow, it will severely deter users from sticking around on the site to complete a purchase. Consumers don’t have the same patience as they did a decade ago; ultra-fast loading times are standard today and keeping up with the times is critical.
Tip: Compressing images in an easy and guaranteed way to reduce page loading time!
Develop a Solid SEO Strategy
Your new website can’t just look beautiful, remember that crafting the perfect content is critical. Internet marketing is at an all-time high and staying up to date on the latest marketing trends is essential. You may have spent countless hours and sleepless nights working on your website only to find that it’s not generating organic traffic. There is nothing more frustrating than having a perfectly functioning site with only a few visitors. Implementing a marketing strategy with SEO optimized content will make your site easier to find during a search and ultimately generate more traffic. We suggest starting your SEO strategy early. Begin during the development phase of the site to get a leg up before the launch.
Use High-Quality Images
Shoppers want to get a clear explanation of what they are about to spend their hard-earned money on. Having low-quality images will give off the impression the site is unprofessional and potentially untrustworthy. Product photos should be in HD, and the more, the better. Showing buyers precisely what they will receive in the mail will help eliminate bad reviews, returns, and hopefully create more returning buyers.
Ecommerce site should offer an outstanding experience regarding online shopping and therefore, it involves many tasks like site performance to measurement of user engagement to be considered while developing an ecommerce site. Ecommerce site development comes with many challenges therefore, we have summarized few points that should be kept in mind while developing an ecommerce. Hope this will help you.