Wondering what 2021 has in store for web design trends? Here are the top web design trends to watch out for next year.
Here’s the deal. Your website is the heart of your business’s online presence. What potential customers see when they visit your website is also what they associate your business with. Don’t believe us? Data shows that 94% of first impressions of your audience relate to your site’s design.
Now, as you may imagine, an outdated design that is also unresponsive and not user-friendly at all won’t help your reputation but rather hurt it. For this reason, it’s critical to put the latest web design trends to work to attract and retain your visitors until they convert.
Web design trends have come a long way over the last few years. With technology evolving faster than ever before, it’s only normal that new web design trends and techniques are constantly emerging. And, your website needs to stay up to date with them in order to increase your bottom line, especially after the turbulent events of 2020 that likely affected your business as well.
So, what can we expect in 2021 in terms of web design?
1. Dark Mode
Dark mode is a web design trend that has been around for a while now and really took hold of the industry this year. And, it seems that in 2021 it isn’t going anywhere but rather growing in popularity.
Dark mode is already used by many large brands, such as Apple, Hublot, and even Google. In 2021, we expect it to be a big part of any modern website design because it allows websites to be sleek, chic, and, most importantly, easier on the eyes. With growing concerns around the impacts of glare and blue light exposure (as people are using devices on a daily basis, for several hours straight, more than ever before), it’s only normal for users to want their eyes protected and for web designers to find a way to do it.
To sum up, in 2021, we’ll have many websites that will join the “dark side.”
Minimalism is a web design trend that has stood the test of time. It will continue to do so next year as well.
But what is minimalist web design? The name is pretty much self-explanatory: minimalist or basic elements, such as basic shapes, clean text, limited color palettes, and a lot of empty space. The principle of minimalism designs is really simple: create a simple, functional, and memorable site design.
Now, while minimalism is typically associated with monochrome elements and white space, in fact, this design principle isn’t just black and white. Colorful minimalism is also a big thing that is on the rise in web design. Yes, even bold-colored backgrounds are accepted as long as they are plain.
3. Abstract art compositions
In contrast to the minimalist web design trend, in 2021, we will have some abstract art compositions on our websites. We’ve already seen some abstract shapes used in 2020’s designs, such as squares and circles. But, in 2021, graphic designers will take these “restrictive” shapes and incorporate them into more complex, sprawling compositions that provide them more freedom of creation.
It seems that these abstract art compositions are set to replace photography elements in web design to create pages that look and feel passionate and dynamic even if there are no familiar human faces from stock photography.
4. Comfortable colors
Another trend that is set to protect Internet users from eye strain after staring at screens for many hours is the web design trend of comfortable colors.
Think about it. Bold colors like red, orange, or yellow are extremely catchy. Yet, these bright colors make most users wince a little and squint at the screen when viewing websites that have such colors incorporated into their design.
So, instead, for next year, graphic designers have decided to go easier on the users’ eyes with more comfortable colors. Inspired by the dark mode trend, this trend will involve mellow color palettes, such as wholesome greens, light blues, warm browns, or light pinks. Such soft colors induce calm and relaxation, which can positively influence the overall UX.
5. Personalized UI features
“Personalization”- a major buzzword on the lips of every individual from marketing and sales teams.
Personalized experiences have become crucial over the last couple of years as a way to attract and retain customers by making them feel special. With so much content on the web and millions of intrusive ads and email campaigns, the only way to actually catch your audience’s attention was to call them by their first names.
In 2021, this high importance of personalization will be reflected in web design as well. This year, we’ve already seen personalized UI becoming a regular feature of interfaces. A very recent and fun example is Spotify’s 2020 Wrapped, a feature that allows users to see a customized overview of their listening habits in 2020.
6. Motion and interactivity
Video is the most engaging type of content. There’s no argument with that. Video has been king in marketing for some years now. So, it’s no surprise that next year will also become a major trend in web design as well.
With photo and video sharing social apps growing in popularity this year, such as Instagram Reels or TikTok, it’s only normal for graphic designers to create the type of content users are most used to on other platforms they spend their online time on.
Besides videos, we’ll also see more interactive elements on websites, including quizzes, polls, or surveys. For example, Estee Lauder, the famous makeup company, is using an interactive arcade game on its website to engage visitors and promote their Advanced Night Repair cream.
Interactivity is all about engaging today’s already bored visitors who no longer like to see the same plain web design layouts. What’s more, interactive elements also help brands learn more about their visitors.