Ecommerce is a great industry for making money online. But what exactly should you sell in your store and how you should present it to succeed in 2019? The consumers of today are extremely demanding and have an appreciation for handcrafted and unique goods and services (Forbes). In order to make your online shop profitable from the get-go, you’ll need to pick an industry that is only starting to develop today. This way, you will be able to reap most benefits in the long run.
How to Succeed in Ecommerce in 2019: Which Niches Should You Focus On?
- Digital health services
- Planners (and unique stationery in general)
- Merchandise (depending on the age group you target those might be figurines or ritual tools for the
- Handmade everything
- Organic cosmetics
- Organic baby products
- Weight loss training programs and equipment
- Knowledge (books, whitepapers, courses, etc.)
Choosing what kind of products you will specialize in exactly is the first step you need to take in the plan to start an online store. Only after this should you move on with designing the shop’s website, purchasing a domain and hosting, and actually making your business project reality.
When making your choice, you need to find a balance between your personal interests and trending industries. It’s essential to sell something that is in high demand, but you also need to like the things you sell so the business is more fun.
Healthcare is one of the ‘hottest’ industries this year as over 55% of the population are worried about its availability and affordability. There is also a global trend of being more health-conscious, which is why selling products that help people lead a healthier lifestyle is a great choice for 2019. Competition is fierce, but you can easily win yourself a loyal army of customers by offering unique specialized deals.
Subscription services are booming this year, so consider selling subscription boxes of versatile health-oriented products. Only your imagination is the limit here.
How to Boost Your Ecommerce Sales in 2019
While selling the goods that are in high demand gives you a good fighting chance, you also need to learn how to offer those products most efficiently. There are trends to follow in this too, and you need to be aware of them to know how to catch the attention of modern buyers.
- Use the power of Kickstarter.
Kickstarter isn’t only a great platform for obtaining funding but also a place where you can give your products a ‘test drive’. Use it to research the consumers’ response to your ideas and to find out what kind of ideas are most popular as well. You definitely should follow Kickstarter to stay informed about all the newest gadgets and projects that might become trendy very soon.
- Be cool.
Consumers admit that they are willing to pay more for branded products, so you have to focus on building a cool brand. This will also allow you to stand out among the competition. You should launch your brand building strategy before you open the actual store. Invest in an ad campaign and launch pre-orders so you can generate some hype about the shop’s opening.
- Rent out instead of sell.
Depending on the niche you choose, you might want to expand your ecommerce business to rent as well. For example, if you are starting a fashion store, you can both sell and rent trendy designer looks. This will immediately boost your reach and make your shop quite distinctive.
- Combine products with educational materials. Today you need to offer bonus materials to any product in order to boost your sales. Turn this into a business opportunity and start selling sets. For example, if you specialize in superfoods, prepare sets of several types of foods with a book or an e-book that contains recipes and general information about every product.