Like all social media platforms, TikTok has its own set of regularly revolving trends. Taking a look at the app’s front page at any given time will show you a plethora of different types of content depending on whatever is popular at that moment. You could see dance challenges one moment, lip-sync content the next, and comedy skits or even more serious challenges at another time. It’s safe to say that although TikTok shares a lot in common with other social networks, trends move even faster on ByteDance’s platform than they do elsewhere, so keeping up with them can be difficult.
Despite how difficult it can be keeping up with TikTok, it’s a good idea to make sure you stay abreast of what’s going on there. You could have a number of reasons for doing so, but no matter what walk of life you come from, there are distinct advantages to keeping up with the latest TikTok trends. We’ve gathered just some of the reasons you might have for doing so, but if you don’t see your own situation on this list, don’t worry – pretty much everyone has a good reason to follow TikTok trends, not just its primary demographics. Without further ado, here’s our list of reasons it’s important to keep up with TikTok.
You’re an influencer
If you’re an influencer and you’ve got a strong presence on social media platforms, it stands to reason that you would need to make sure to stay abreast of TikTok developments. Of course, you can seek out TikTokFollowing likes to get you a natural advantage over your competitors or you can reach out to other influencers to collaborate for likes and followers, but in the end, nothing will serve you quite as well as simply being up-to-date on TikTok trends. This way, you can capitalise on whatever’s currently happening in order to organically shore up views and craft your content accordingly.
You’re a brand or business
In the age of social media, marketing hinges on your ability to reach out to social media influencers and enlist them to help you with your product. That means having your finger on the social media pulse; you need to know what kind of content influencers are creating and to which demographics they’re pitching said content. In that way, keeping up with TikTok trends is vital for any brand or business owner looking to market their product to the demographic that would most benefit from it. Just like other social networks, it’s important to keep up with what’s happening on TikTok as a business or brand owner, because you never know where the next potentially viral piece of content promoting your product or service could come from.
You’re in marketing
Much like being a brand owner or business owner, if you’re in marketing, then keeping up with TikTok trends is absolutely vital. TikTok is the fastest-growing social media network ever, which means that more and more users are discovering the app every day and it’s growing exponentially. You can’t afford to miss out on those potential views, hits, or conversions simply because you’ve fallen behind, so check TikTok regularly to see what’s going on with the user base. This goes double if your demographic consists mainly of younger people, because that’s TikTok’s main audience share. Don’t neglect a lucrative source of income by falling out of the loop!
You’re a regular user
Even if you don’t have any kind of vested interest in keeping up with TikTok trends, it’s still valuable to make sure you’re up on things. That’s because you might miss an exciting trend or important zeitgeist-capturing challenge. If you’re an amateur content creator, you don’t want to miss the chance to join in on some thrilling new TikTok trend simply because you’re not paying attention, and if you’re simply consuming TikTok videos instead of creating them yourself, it pays to know what trends are happening so you can follow along. That doesn’t mean you need to be glued to the trending topics page, but it does mean you should keep your eyes open.
You’re a parent or guardian
We’re heading slightly into niche territory here, but if you’re a parent or guardian of a young or teenage child, you should be keeping up-to-date with TikTok challenges and content as best you can. This is because occasionally, TikTok challenges can border on the dangerous. Last year, one particular challenge saw TikTok users plumping their lips using a shot glass or an adhesive to artificially make their lips look fuller. Needless to say, it wasn’t particularly pleasant. As a parent or guardian, it pays to make sure you know what your child is doing on social media, and one way you can do that without being overly intrusive is simply to keep an eye on trends to ensure they’re safe.
These are all important reasons to stay abreast of TikTok trends, but they aren’t the only ones. Depending on your personal situation, you might have different reasons for keeping up with TikTok. What have we missed here? Why do you like keeping up with what’s going on over at TikTok headquarters? Let us know!