Digital Marketing

The Limits of Digital Marketing in 2019: Where Print Still Matters

The printing industry has certainly taken a severe hit with the advent of digital marketing, but there are certain areas where it’s still irreplaceable. Stay with us as we discuss some of those key areas of marketing which still relies largely on print.


Tangibility in Marketing: It Will Likely Never Lose Its Relevance:

In spite of the vastness which the digital world offers, it has one major, definitive shortcoming; there is no tangibility to any of it unless we print it out on something. Whether we are talking about brand logos on your company tees or a new product’s full-colour photos on merchandising/marketing beer mugs, the digital concept art gains tangibility only after it has been printed out.

However, as we are talking about branding and marketing products that represent the business itself, this tangibility can also go against the company, if the printing is not up to the mark. In order to make your logo truly shine on a t-shirt, or to get that branding message looking bold and beautiful on stoneware for years to come, contact the Las Vegas Printing Company.

They have the knowledge, experience and printers to provide perfect customizations in beautiful prints, on nearly anything, from rack cards and postcards to t-shirts and coffee mugs. The colors, the feel of the print, the proportions and the accuracy are all crucial in making that all-important impression which merchandising products aim to achieve with their target audience.

Printed Marketing Materials Make More Sense in the B2B Sector

It’s true that a large number of the target audience in the B2C sector spends a lot of time online, especially on social media websites. That’s not as relevant for B2B companies though. For B2B online marketing campaigns, email is far more effective as an online marketing tool than social media.

However, offline marketing is still where the core B2B sector relies on the most to both connect with their customers and suppliers. While designingany such offline marketing campaigns, the use of printing is rampant, regular and effective.From corporate postcards, calendars and catalogs to newsletters and rack cards at a café; these are all essential tools of branding and marketing which have not lost their relevance at all in the B2B sector, even in 2019. They add professionalism to any campaign, something that’s quite necessary in the corporate sector.

Neuromarketing: Going Beyond Audio-Visual Appeal:

The human mind subconsciously and instinctively tends to trust physical connections more than virtual ones, because the former can appeal to more senses than the latter. That is, in very brief, exactly what neuromarketing takes advantage of. Printouts are an essential tool in neuromarketing campaigns, because we are, above all else, visual beings and something like an embossed business logo add more sensory appeal to the logo’s innate visual appeal.

Print in its entirety will never really be outdated, although the techniques used may evolve further down the line. We live in the real world after all, and in marketing scenarios such as the ones discussed above, tangibility will always be an inevitable factor in building connections and making impressions.

Post Comment