In this day and age, it should be no surprise that technology has dramatically changed the business landscape. The world’s biggest corporations can be found on YouTube, Facebook and even Twitter. This is truly no coincidence. These companies have found a lot of success by utilizing their social networks to advertise their business and market their products. As a small business owner, you should follow down a similar path and do the same they have done. Why? You’ll find out below.
There is a high probably that you’ve watched a YouTube video at some point or another. And, it is highly likely that you watched it from the beginning to the very end. Again, this is not a coincidence. There is something about videos that make them far more mesmerizing than written text and still images. If you want to lock in the consumer and force them to learn about your company and its products, you need to create videos for YouTube. While a lot of people will refuse to read thousands of words, they will sit through a two or three-minute video. This is why all businesses need to rely on the technology of YouTube for advertising their products.
A Visual Demonstration
When it comes down to it, YouTube provides business owners with a rare opportunity to truly showcase their products for the consumer. By taking the time to create a video demonstration of your product or service, you will be able to pinpoint its benefits and highlights for the consumer. Consumers are interested in knowing about your goods and services. This is why tradeshows are so popular. They give these individuals the ability to see and experience the product, before making their purchase. With YouTube, you will be able to create your own virtual and permanent tradeshow. Also, keep in mind adding captions to your videos. That way, you can help non-native speakers or people with hearing problems to understand your topic better.
If you use your mobile phone, you will be able to upload the presentation directly from your phone to YouTube. This can save you plenty of time, but be careful of bandwidth and the data costs associated with it.
YouTube And Google Connection
It should come as no surprise to learn that YouTube is now owned by Google. The company took over the video sharing website many years back. While it is true that collecting more YouTube views will be very beneficial for your company, there are other ways to benefit from this video sharing site. Thanks to the relationship between YouTube and Goggle, the search engine will often give additional credence to videos posted on YouTube. Depending on your niche, your YouTube video may very well ascend to the top of Google’s rankings far quicker than your website.
YouTube’s Sharing Functionality
Finally, you should understand that YouTube makes it very easy for consumers to share videos with one another. And, they’ll be able to share these videos across many different platforms, including through email and social networks. Website owners can also embed YouTube videos to their site. This is why business owners need to use YouTube to their advantage. The sharing functionality can help spread your company’s video across numerous platforms and to a greater number of individuals.