An essential part of great SEO is on-page SEO: optimizing the website of a brand. However, did you know that that’s not the end of the story regarding B2B SEO? Despite their differences, on-page SEO and off-page SEO are both equally important. You’re missing out on tremendous opportunities without off-page SEO and on-page SEO.
Backlinking and citations from other websites constitute off-page SEO. You will rank higher in search engine results pages (SERPs) if your website has more high-quality links and mentions. Let’s look at how you can optimize your off-page SEO in 2023 and beyond.
Analyze Your Backlink Profile
A backlink profile lists all the sites that link to yours. Backlinks are the same as endorsements from reputable sources. If your backlink profile contains a lot of spam sites, that is not a good sign. You could have your SERP level lowered if search engines find those sites untrustworthy. Having plenty of backlinks from reputable sites is a good start.
Using tools, you can determine your brand’s position based on your backlink profile. Examples include:
- Screaming Frog
- Ahrefs Backlink Checker
- Google Search Console
Additionally, you should look at your site’s home page and the most popular pages many times to see if they include your site on this list.
Analyze Your Competitors’ Backlink Profiles
Making intelligent insights requires having all the data. It’s not enough to check your backlinks. It is also essential to check the backlink profiles of your competitors. Understanding their link-building strategies will help you adapt and improve your own.
What is the best way to analyze competitor backlinks for off-page SEO? You can do this in several ways. To see how your competitors link to you, use Ahrefs, Majestic, or Google Search Console. Using these tools, you can analyze the information and look for insights. Take a look at these things:
- Links to your competitor’s website
- Websites linking to each other
- Your competitor’s website authority
- Links your competitor is getting from their content
- Your competitor’s link-building strategies
This information can help you determine which strategies are successful for your competitor and adapt and improve them for your website. You can improve your off-page SEO by understanding how competitors compare to you. But if you don’t have the time to do this, it would be best to outsource it to a link building expert. For instance, you can enlist a multilingual link builder for geo-targeted multilingual links placed on high authority domain sites.
Organize Your Website
Have you got a broken landing page? Do you have users who keep receiving 404 errors? Does the design look wonky? It’s best to tidy it up. Your website must be easy to navigate before earning an excellent off-page SEO. You can think of your website as the online front door of your business. Customers use your website as their first impression of your company before deciding whether to do business with you. Therefore, having a user-friendly, well-designed website is so important.
Maintain a simple and easy-to-follow layout for your website. Your visitors will easily find what they’re looking for this way. Maintain the visuals on your website as well. Consistent branding and modern fonts are critical. Potential customers will think your business is outdated if your website looks old.
Create Exceptional Content
Nowadays, content reigns supreme in the online world. Getting links to your website from other reputable brands, thought leaders, and sites requires producing content they’ll want to share. Content that is fascinating, entertaining, titillating, or informative entices people to pass it on and share it with others. Something about it makes people want to share it, and they can’t stop themselves.
Your content needs to be something people want to share if you want it to reach new heights. There should be a wide range of interest, information, entertainment, and appeal to a broad audience. Authenticity and audience resonance are also essential considerations.
Creating something people can’t stop sharing is a great way to ensure success. However, don’t limit good content to written words. The content could be a video, an image, or even a piece of music. Whatever content you choose, ensure it resonates with your audience and is authentic to your brand. By doing that, you will be on the right track to success.
Share it On Social Media
You have an Instagram, Twitter, Facebook, LinkedIn, and TikTok brand account. Excellent. That’s the first step. You need to use these platforms to engage your audience as part of your off-page SEO strategy.
You’ll have a greater chance of getting links to your content from other websites when you provide valuable content and a great user experience. You can also assign one staff member to do this so that you can focus on creating quality content and gaining backlinks.
According to Google, you cannot rank on its SERPS without backlinks — one of the crucial off-page SEO techniques that can grow your business. However, with the immense effort involved in the process, it would be best to leave it to the link building experts.