Mobile app shopping trends in 2016 and 2017

The smartphone revolution has taken the world of online shopping by storm. As if its other powerful features were not enough, mobile app shopping now continues to grow at a very fast pace. This trend has been most phenomenal in 2016 and is expected to become even bigger in the New Year too. And the conventional trend of coupons and codes has continued into the mobile app forum, especially with offers found in Fabpromocodes.

So how big are these mobile app shopping trends?

Every Online Store Has a Mobile App for Shopping

Today, almost every online store offers mobile apps to enhance the shopping experience. And there are many reasons why this trend has become so big.

Amazon App coupons are perhaps the biggest trend in the mobile app shopping domain. Then there are special Paytm coupons that an earn you buy-1-get-free offers. Jabong on the other hand offers discounts up to 70% and extra 30% on so many items if you meet the minimum purchase requirements. Similarly, American Swan coupons can help you earn over 65% off on fashion products. Almost all the leading brands are offering such special offers throughout festive seasons in 2016 and 2017 across their mobile apps. Some of the other big names include Myntra, Nykaa, Voonik, Abof, Flipkart and many more.

Mobile Apps Mean Higher Conversion Rates

One of the main reasons why more online stores are banking on mobile app shopping is because they convert better than their desktop versions. This has been a trend seen across other industries too. Mobile app traffic may not be close to the web traffic, but it tends to perform better in terms of:

  • Higher engagement levels.
  • Higher conversion rates.
  • More chances of sales from each visitor.

One of the reasons is that people using mobile apps for shopping spend more time on the app. The percentage of those spending more time on mobile apps has also grown at a much faster rate compared to those spending time on mobile web. This means higher level of engagement, which increases the conversion rates. This has been the driving force behind so many mobile app shopping trends seen in the industry more recently.

Mobile App Shopping Means More Transactions

This is another trend driving the mobile app shopping experience in 2016 and 2017. As compared to mobile web, mobile app has been a more lucrative platform for online stores. The percentage of transactions tilts to mobile app shopping by a much larger percentage.

While mobile app shopping increases transactions for these major brands, they return the favors to shoppers in the form of rewarding Amazon App coupons. One of the reasons for this higher rate is because mobile app experience is better at many levels.

Sales Funnel Process – Mobile Apps vs Browsers

Surveys have also found that mobile apps are far better than browsers at each stage of the sales funnel. The funnel in mobile app shopping is more engaging and larger at each stage. There are many reasons for this.

  • Users are more likely to browse more products on apps against mobile web.
  • People are more likely to add more items to the cart.
  • Shoppers are more likely to complete the purchases.

As online stores are beginning to make more money from their apps, they are increasingly offering more Fabpromocodes to draw and reward customers for mobile app shopping.

App Shoppers – Higher Spending Rate

Another popular trend that has been driving the mobile app shopping trend is that app shoppers tend to spend more on a per transaction comparison. It has this advantage against both desktop web and mobile web. Online retailers have much more control over their apps. This means they are able to provide highly engaging content and Fabpromocodes based on user behavior and buying experience.

It is expected that these trends will continue growing in the future. These trends will benefit both the online stores and online shoppers with offers like Amazon App coupons.

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