As the Greek philosopher, Heraclitus, said a long time ago, “the only thing that is constant is change”. In e-commerce, change truly is the only constant, as we’ve come to see innumerable times. One of the latest changes in the e-commerce vertical that is transforming the industry at a very fast pace is the rise of AI-powered chatbots.
Chatbots are turning online shopping into incredibly convenient experiences, which is why more and more consumers are embracing them with enthusiasm. They are helping retailers build trust and forge strong and meaningful relationships with their customers, who are no longer left hanging or confused by all the friction when purchasing various products.
It is definitely not far-fetched to say that chatbots are the future of e-commerce. More and more retailers are realizing their vast potential, increasingly implementing them into their online stores and transforming the way they interact with customers.
Some of the most popular bots in the e-commerce vertical are chatbots provided by SnatchBot, the best chatbot platform currently available.
SnatchBot Is Changing the Game in E-Commerce
Ever since its inception in 2015, SnatchBot has had a goal to make chatbots accessible to everyone and to make building a bot easy for anyone, regardless of whether they are tech-savvy developers or not. It had a goal to provide access to conversational chatbots capable of engaging users in intelligent, lifelike conversations across multiple communication channels.
When such chatbots are introduced to e-commerce, you get personalized shopping experiences that consumers actually expect. They can get instant help and even receive advice regarding their purchases, which is something that converts leads into paying customers and compels them to come back again.
All the chatbots built on the SnatchBot platform can achieve this, which is precisely why the platform has become a real game-changer in the e-commerce world. According to the data provided to us by Avi Ben Ezra, the CTO, and co-founder of SnatchBot, out of 40 million interactions carried out by SnatchBot bots, 13% were in the e-commerce vertical.
What is it about SnatchBot bots that makes retailers and consumers jump on the bot bandwagon and embrace the change?
Consumers nowadays expect lightning-fast service, with no friction whatsoever. Chatbots can provide them with fast service, because not only are they available 24/7, but they can also hold multiple conversations at the same time, ensuring that every customer gets their questions answered in seconds.
A lot of consumers want personalized service when interacting with brands, which is also something that SnatchBot bots can provide. They can check the inventory in a second and offer product suggestions relevant to consumers’ needs. They can even recognize emotions and respond empathetically, which is yet another thing that online shoppers greatly appreciate.
Machine Learning and Intelligent Chatbot Conversations
Nobody wants to communicate with a chatbot that doesn’t understand what they’re asking and cannot really be of any help. SnatchBot is the most intuitive bot-building platform that provides brands with free chatbots that can carry out truly intelligent conversations and provide people with the right help they need.
Machine learning enables chatbots to learn from their conversations so that they can better recognize speech patterns, synonyms and various other concepts that will help them come up with relevant and meaningful responses.
SnatchBot platform uses a state-of-the-art NLP (Natural-Language Processing) technology that enables their chatbots to understand, remember and learn from every interaction they engage in and provide responses accordingly. It enables them to communicate comprehensively and successfully maintain the context of user’s requests throughout a chat session.
How Is SnatchBot Reinventing E-Commerce?
As you already know, chatbots built on the SnatchBot platform can engage in intelligent and personalized conversations with multiple persons at the same time, fully understanding their needs and providing them with real-time, lightning-fast, 24/7 service. However, they are much more advanced than what you may think, as they go far beyond simply answering questions in message-based interactions.
SnatchBot bots can send alerts to customers regarding available inventory, which is highly beneficial to both consumers and brands. They can upsell and cross-sell, provide shipping information, send mass messages, remind customers of the items in their shopping cart, and they can even process orders and take payments, making transactions absolutely frictionless.
When someone wants to buy a product, they can simply initiate a conversation with a bot, provide it with information regarding the product type, size, color, style, and price and purchase the product without even leaving the chat. Now, that is a true game-changer!
What’s more, with SnatchBot chatbots, online shoppers can easily make their purchases via their favourite communication channels. They don’t need to leave their favourite messaging apps in order to visit an e-commerce website and request assistance from the bot.
This is because SnatchBot is an omni-channel platform, which means that you don’t need to build separate chatbots for different channels. You can build only one bot and publish it into every channel you want with either a single API for integration or a simple one-click process.
The Future Is Here – Embrace It!
SnatchBot is a truly revolutionary platform that is changing e-commerce as we know it, so you should really hop on the bandwagon and join the thrilling ride. It is the best chatbot platform where you can build, test and publish chatbots for free. That’s right, SnatchBot bots are absolutely free – forever.
You can build and maintain them with no hidden costs down the line, and you need no coding skills whatsoever in order to build your own chatbot. Simply visit the SnatchBot’s Bot Store, where there are numerous pre-built templates designed for various industries, and choose one of those designed specifically for e-commerce.