The concepts of internet marketing and social media are not independent. Though internet marketing has existed for much longer than any form of social media, they are quickly becoming linked as marketers are recognizing the value of social media interaction as a means of increasing internet marketing activities.
Internet marketing can refer to the activities of companies that want to promote their products and services, or to individuals pursuing generating an income online through affiliate marketing. Though a large portion of these activities are focused on websites and supporting blogs, social media has increased the opportunities these marketers have to attract attention and encourage conversions.
Why Does Social Media Matter?
Social media is what ties the world together in regards to communication and information sharing. Virtually all walks of life participate in the various social media platforms, meaning that companies and affiliate marketers that integrate social media into their promotional campaigns are immediately brought before an enormous audience covering all demographics.
Unlike a traditional internet presence accomplished through a website or a standalone blog, social media offers extensive interactive capabilities and promotes frequent updating and sharing activities. Many people turn immediately to social media when looking for information, particularly when it comes to considering purchases. The vast majority of companies maintain at least Facebook pages and many are expanding to Twitter,
Pintrest, and FourSquare.
Social media does not just give the opportunity for companies or affiliate marketers to spread news about their offerings. These platforms are also used to offer special deals just for those that follow their media. This is effective in encouraging more people to follow them, and the deals inspire more frequent and valuable conversions.
Consistency Across Internet Presence Platforms
Those that choose to use social media as an aspect of their promotional activities should pay careful attention to maintaining consistency across their various platforms of internet presence. This means developing an appealing aesthetic for your website and blog that can then be continued across social media platforms.
This consistency is the key to producing branding. Having an identifiable and trust-inspiring image increases consumer recognition so that the company is kept in the forefront of the consumer mind and is more likely to the option chosen when considering making a purchase within the niche.
When it comes to promoting continuity you must identify an appearance that is appropriate for your niche and will draw the attention of visitors. Elements of this themeing can then be brought across the rest of your internet platforms.
Developing Social Media Aesthetics
When choosing social media as an element of your promotional activities it is most likely that you already have a website, blog, or both. This means that you would have developed the aesthetic of this platform first. WordPress templates allow you to decide how your website or blog look and feel, customize it effectively, and then manage it whenever you desire.
You should first choose this theme and customize it across all elements to ensure that it fits in with your niche so that it will appeal to your potential audience. You can then evaluate this theme for the elements that you want to bring across the rest of your internet presence.
You do not have to bring the entire visual of your blog or website theme to social media. Simply identifying the core colors, shapes, or typography that make your aesthetic unique and appealing can allow you to link together your website and social media.
This is important because you want your consumers to recognize all forms of content and interactive opportunities that are related to your company and notice continuity that indicates attention to detail and professionalism.