How to Improve Your End-User Experience

When you have a website or app, the user experience is everything. If your visitors don’t like it, they’ll likely choose a rival instead of you. The app or website leaves a lasting impression on visitors, and whether that’s good or bad depends on many factors. By enriching your site, you can improve its value.

Implement Infrastructure and Application Performance Monitoring

By improving the end-user experience, you can provide a customer-oriented, responsive service. Because of how complex and dynamic today’s applications are, combined with the fact that users access them with a variety of platforms, infrastructure and application performance monitoring are critical. With tools like AppOptics, you can better understand how the infrastructure is performing. You can decrease downtime because there will not be as many issues. If there are incidents, you can reduce the mean time to resolution. That allows you to improve the end-user experience for your application. With the right tools, you can improve page load times. It just takes a couple of extra seconds before a visitor gets frustrated and exits your site. An elaborate site can provide an impressive UI, but website speed is what’s most important. No one wants a site they can’t use effectively and quickly.

Improve Readability

You probably have a lot of information to convey in your application. Sometimes, people get too caught up in what they want to communicate, and it ends up getting cluttered and messy. The more you put on a page, the more the user will be distracted or frustrated. They’ll be more likely to leave without trying to see what you’re saying. The language on your site influences how your company is perceived. Visitors expect to be able to quickly glean information and act. The content must be understandable, grammatically correct, and readable. This also makes you more credible and ensures that your visitors will trust you. If your target audience is confused, they won’t stick around long.

Ensure it’s Consistent

Often, people lose interest when the site lacks consistency. If you want to be taken seriously, make sure your site is uniform. That means everything needs to match, including:

  • Fonts
  • Heading sizes
  • Button styles
  • Illustration styles
  • Design elements
  • Spacing
  • Photo choices

The design should be coherent on each page and between pages. That ensures that visitors learn new things easily. Using it should be intuitive, so visitors don’t have to waste time learning how to use it. You can boost the learnability and usability when elements have a similar function and look.

Ask for Feedback

If you want to improve your site, you need to gather feedback. Even with monitoring tools, you might not catch every usability issue or bug. Going through old support tickets may help you identify patterns in the complaints. Consider running surveys to see how people feel about your site. That can tell you more than you could see yourself. If there are areas you can improve on, don’t look at it as a failure. Instead, consider it a way to improve things.

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